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Love Bug Bracelet
It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...- $8.00
- $8.00
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Limestone Bracelet
It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofKeep them on while you surf, snowboard, or even take a...- $8.00
- $8.00
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Light Grey Mini Braided Bracelet
Our Mini Braided Solid bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is...- $4.00
- $4.00
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Light Blue & Yellow Collection
Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...- from $8.00
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Light Blue & White Collection
Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...- from $8.00
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Lemon Surf Stretch Bracelet
Bright, bold, and made for sunny days. The Lemon Surf Stretch Bracelet features vibrant yellow and green vinyl beads on a comfortable stretch design that's easy to wear all day long. This colorful stretch bracelet is perfect for stacking with your favorite Pura Vida...- $8.00
- $8.00
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Leche Stretch Bracelet Set of 8
Our Leche Stretch Bracelet Set of 8 is the latest sensation in our Vacation Vibes collection, perfect for coastal adventures! This set boasts a mix of serene tans, inspired by sandy shores and sun-kissed skin, bringing the essence of the seaside to your wrist....- $38.00
- $38.00
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Laguna Sol Sunglasses
Easygoing but polished, Laguna Sol brings vintage coastal energy to a modern oval frame. Crafted from lightweight, partially plant-derived bio-based materials, it’s designed for all-day comfort with flexible construction that holds its shape. From beach mornings to sunset drives, this is the pair you reach...- $28.00
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Koi Fish Pendant Necklace
Meet your new spring stack staple. The Koi Fish Pendant Necklace features a detailed enamel koi with textured metal accents and subtle crystal details, set on a gold paperclip chain. Lightweight, colorful, and perfect for everyday styling, this koi pendant necklace adds an easy...- $20.00
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Kappa Kappa Gamma Collection
The Kappa Kappa Gamma collection brings together signature blues, golden accents, and that timeless sisterhood vibe. Whether you're running to chapter, celebrating your Big, or just living your best Kappa life, these styles are ready to stack, gift, and repeat.- from $8.00
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Kappa Delta Collection
The Kappa Delta collection brings together soft greens, creamy whites, and golden details for stacks that feel classic and cool. Whether you’re celebrating a new sister, leveling up your rush ‘fit, or just repping KD on the daily, these pieces are here for it. Giftable,...- from $8.00
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Kappa Alpha Theta Collection
The Kappa Alpha Theta collection is giving leading lady energy—with classic colors, sleek gold accents, and stacks that speak volumes. Whether you're repping your letters at recruitment or gifting your ride-or-die Little, these pieces are made for the moments that matter. Layer them, love them,...- from $8.00
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Kaleidoscope Stud Earring Pack
Channel your inner ‘90s kid with our Kaleidoscope Stud Earring Pack! This set of six silver studs is giving us alllll the good vibes. Made to mix and match, with everything from cutout smiley face, peace sign and evil eye designs to enameled heart and yin...- $21.00
- $21.00
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Jammin Beach Crew Tee
Good vibes only. The Jammin Beach Crew Tee brings together tropical colors, laid-back artwork, and sunshine-filled energy for a look that feels like summer every day. With a relaxed fit and easygoing feel, it's perfect for beach days, weekend adventures, and chasing the next sunset.- $15.00
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It Girl Energy Bundle
The easiest way to upgrade your jewelry collection? This bundle. The It Girl Energy Bundle brings together timeless staples and everyday favorites that instantly pull your look together. Mix, match, stack, and style them your way for effortless outfits you'll keep reaching for. Get all...- $20.00
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Island Time Pendant Necklace
Carry a piece of paradise wherever you go with our Island Time pendant necklace. This adjustable style can be layered effortlessly with its multiple length options. Wear with our matching dangle earrings for extra vacay vibes.- $16.00
- $16.00
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Isla Bracelet
It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on. Easily...- $8.00
- $8.00
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iPhone Grippy
Meet the ultimate phone mount for your iPhone 12 and newer— the PV x Casely Grippy. This MagSafe-compatible mount uses strong suction cups to securely attach to any clean, flat, glossy surface, from mirrors to windows. Whether you're navigating your next adventure or streaming...- $18.00
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Into the Cosmos Friendship 5 Pack
Save 35% on bracelets by purchasing our Into the Cosmos Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made...- $30.00
- $30.00
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International Women’s Day Bracelet
Lift up the ladies in your life with our International Women’s Day Original Bracelet. This classic string style comes in soft shades that are perfect for mixing, matching and stacking. For every bracelet sold, Pura Vida will donate 5% of the purchase price to...- $8.00
- $8.00
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Initial Stone Open Ring
Say hey to your new signature piece. Our Initial Stone Open Ring is all about you—literally. Featuring your fave letter and a sparkling clear glass stone, this adjustable beauty is 100% waterproof and engraved with “pura vida” on the inside (because details matter). Stack...- $16.00
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Initial Pendant Necklace
Make it personal (and make it cute). Our Initial Pendant Necklace lets you wear your fave letter loud and proud—whether it’s your own, your BFF’s, or your crush.- $24.00
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Initial Pearl & Seed Bead Stretch Bracelet
Your letter, your look. This stretchy, waterproof bracelet is strung with playful pearl beads, colorful seed beads, and a bold gold initial that’s all about you. Slip it on, stack it up, and let your style speak louder than words.WaterproofKeep them on while you...- $10.00
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Initial Pearl & Seed Bead Choker
The Initial Pearl & Seed Bead Choker is bold, bright, and made just for them (or you). With dainty pearl beads, colorful seed beads, and a gold initial that pops, this waterproof piece is perfect for layering, loving, and gifting to your whole crew.WaterproofKeep...- $18.00
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