Get ready to represent with this striking purple and yellow bracelet, crafted to showcase your team, school, or club colors! Whether you're at the game or supporting from home, this bracelet lets you carry your pride on your wrist. Grab yours today and let...

Show your team spirit with bracelets designed to match your favorite sports team, club, or school colors! Whether you’re at the game or cheering from home, wear your team on your wrist and carry your pride everywhere you go. Get yours today and let...

Your new favorite stack, delivered monthly. Each shipment includes up to 10 surprise bracelets (an up to $80+ value!) designed to keep your look fresh and full of color. Your first pack ships within 4–5 days of purchase. After that, you’ll be charged on...

No beach day’s complete without a little sun, sand and our Puka Shell Stretch Anklet! With an easy on-and-off design, this seaside style features all-natural, raw puka shell beads, plus silver spacer beads for some eye-catching shine.WaterproofGo surf, snowboard, or even take a shower...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. For the one who protected you most, our Protective Eye Ring...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.For the one who protected you most, our Protective Eye Pendant Necklace is the...

Elevate your aura with the Protect Your Energy Bracelet. This bracelet is accompanied by an empowering card, reminding you or a loved one about what really matters & helping to bring those manifestations to life!WaterproofGo surf, snowboard, or even take a shower with them...

Show everyone what you stand for with our Progress Pride Bracelet. For every bracelet sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to , the leading suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ)...

You can wear our Pride Crew Tee with…well, pride! Available in white or black, this short-sleeve style features a rainbow graphic and “love for all” slogan on the chest. For every shirt sold, Pura Vida will donate 5% of the purchase price ($25,000 minimum) to ,...

Now the whole crew can lift up the LBGTQ+ community, thanks to our Pride Friendship Pack! This set of 11 string styles comes in a variety of rainbow and basic hues, which can be swapped back and forth with your BFFs. For every pack...

Wear this classic Original Bracelet with pride knowing it’s not only handmade and waterproof, but also supports an amazing cause! For every bracelet sold, we’ll donate 5% of the purchase price* to, the leading suicide prevention organization for lesbian, gay, bisexual, transgender, queer, and...

These earrings are your new go-to for effortless charm and coastal vibes. With a unique mix of a classic gold hoop and playful dangling charms, including a pearl, an evil eye, and a sparkling stone, the Portola Charm Earrings are all about fun, eclectic...

Add some fiesta feels to all your spring 'fits with our Playa Seed Bead Hoop Earrings. This eye-catching design features a sterling silver post and array of colorful seed beads for a look that's just as cute with your swimsuit as it is with...

Meet the Playa Bonita Bracelet: Your vibrant, waterproof sidekick for endless summer fun! With its bold colors and durable design, it's your go-to accessory for poolside lounging, beach days, and dancing in the rain. Handcrafted in shades of blues and greens it's the perfect...

The Pippa Pearl Stretch Ring Set is here for all your sunny day vibes. With soft white pearls and bursts of colorful seed beads in fresh, beachy hues, this set is all about fun, effortless style. Whether you're layering them together for a bold,...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on. Easily...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Save 52% on bracelets by purchasing our Pink Moment Friendship Pack ($70 value), featuring 10 of our top selling originals! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a slight variation in...

Say it with a letter. The Initial Charm Bracelet features a dainty gold letter on a bold pink cord. 100% waterproof and ready to stack, gift, or keep all to yourself. Perfect for matching with your BFF or making every day feel a little...

Stack some stretch into your everyday bracelet rotation with the Pink & Red Vinyl Disc Bead Stretch Bracelet Set. The stretch bracelet combines dynamic and colorful heishi discs with intermittent glimmering metal beads. Brilliantly balanced with a simple string style, this set completes a...

Soft. Bright. Ready for literally every summer plan. Our Pink & White Checkerboard Towel is made from 100% cotton and features a yarn-dyed jacquard weave (translation: the print shows on both sides—so it’s cute from every angle). It's lightweight but still absorbent, big enough...

A fresh take on a Pura Vida favorite. The Petite Braid And Bead Bracelet combines a delicate braided string bracelet with a row of gold-tone beads for the perfect mix of texture and shine. Designed with an adjustable fit, this everyday bracelet is lightweight,...