The is dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful activist network. It focuses its efforts on five key areas: beach access, clean water, ocean protection, coastal preservation and reducing plastic pollution.  For every bracelet sold,...

Meet the Surfs Up Stretch Bracelet – your wave-ready accessory for those rad vibes. With groovy green and purple stripes, it’s like a party on your wrist! Super stretchy for a comfy fit, this bracelet is all about that chill factor. Whether you're beach-bound...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.Greet the glow of the summer sun with our Sunshine Tag...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.Bask in a new dawn and the glimmer of sunset with...

Turn up the color with a stack made for summer adventures. The Sunset Samba Bracelet Pack features four coordinating bracelets with vibrant pink, purple, blue, white, and lime stone beads, braided string details, and gold-tone accents for the perfect mix of texture and shine....

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on.Easily...

Sweet, colorful, and made for sunny days. The Sunset Candy Stretch Bracelet features alternating pink, yellow, and cream vinyl beads inspired by cotton candy skies and golden hour glow. Designed with a comfortable stretch fit, this colorful beaded bracelet is easy to slip on...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.WaterproofGo surf, snowboard, or even take a shower with them on. Easily...

The best-selling Vacation Vibe Stretch Bracelet pack has been re-imagined in stunning summer shades! Featuring 8 individual, slip-on stretch styles in vibrant pastels, this set can be worn all together, mixed and matched with favorite combinations, or shared with your friends. Each bracelet is...

Handcrafted using hypoallergenic sterling silver, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.Leave your mark of love on the world with the Sunburst Heart Necklace. Available in...

Get ready to vibe with the Sunbleached Aqua Stretch Bracelet - the ultimate accessory for adding a touch of beachy cool to your look. Stretchy for that perfect fit, this bracelet brings those laid-back summer feels wherever you go. Whether you're hitting the waves...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

The white sandy beaches and turquoise coastlines of Miami Beach come to life with our Striped Enamel Gold Hoop Earrings. This design pairs vibrance and function with a chunky body that isn’t too heavy.

Soft cord meets polished gold for the ultimate layered look in one effortless piece. The String & Chain Layered Necklace pairs braided pink thread with delicate chains, enamel accents, and tiny charm details for a mix that feels playful yet elevated. Subtle pops of...

Save 35% on bracelets by purchasing our Strawberry Serenade Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore...

Upgrade your accessory collection with our Strawberry Fields Stretch Ring Set of 3! Featuring a vibrant red, pink, and green beaded design, these rings are all about good vibes. Their stretchy fit ensures comfort, whether you stack them or wear them solo. Don’t miss...

Introducing the Strawberry Fields Stretch Bracelet Set of 8—a fabulous pack of vibrant, slip-on styles that radiate holiday cheer! Mix and match for a playful look, wear them all together, or spread the joy by sharing with friends. Each bracelet is handmade and completely...

Our style motto? The bolder, the better! Meet the Strawberry Fields Stretch Bracelet Set of 8—a fun-tastic collection of vibrant, slip-on styles! Mix and match for a playful combo, wear them all at once, or share the joy with friends. Each bracelet is handmade...

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.Texture and movement inspired by the softness and serenity of a...

Add some love to a locket with our Stone Heart Locket Necklace! This heart shaped locket comes in a romantic rose gold finish and a pearl inlay to make any love store shine!

Mix in some spunk to your sweet Valentine's Day look with the Stone and Enamel Heart Pendant Necklace. Surrounded by a rhodium-plated cast, the pendant charm acts as a striking center to the durable and dimensional chain.

Every multi mini braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances the natural look and feel. Every bracelet is unique and hand-made therefore a slight variation in color combination may...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Step into the spotlight with the Stage Lights Stretch Bracelet 3 Pack. This colorful trio of bracelets is all about bringing that festival glow to your wrist. Featuring bold, bright colors and a comfy stretch fit, these bracelets are made to move with you...